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Beauty Industry

Dollar General Counts Down to Its ‘Days of Beauty’ Event

For the eighth year in a row, DG is celebrating multicultural beauty and wellness with tutorials, seminars, and "beauty talk" events.

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By: Marie Redding

Senior Editor, Rodman Media


Dollar General (DG) is hosting its 2023 virtual “Days of Beauty” event from July 10th through July 14th—leading up to a featured event on Saturday, July 15 at 10 a.m. CT.

For the eighth year in a row, DG is celebrating multicultural beauty and wellness with tutorials, seminars, and “beauty talk” events on textured hair, makeup, nail products, and general wellness.

DG sells a wide variety of affordable beauty products. 

This year’s event is led by celebrity guest Lauren Speed-Hamilton, actress and model best known for Netflix’s ‘Love is Blind.’ Speed-Hamilton will star in a live virtual interview on Saturday, July 15 with a behind the scenes look into her beauty regimen. She will also take live questions from viewers.

The first 5,000 registrants will receive a free beauty box while supplies last, filled with products that will be featured during the event. The featured items include products from beauty sponsors, including Dove, Suave, Covergirl, Curl Rhythm, Pantene, Olay, Keratin Color, and others. 

Each daily seminar will highlight a new theme with tutorials and videos. The full schedule is on Dollar General’s website. 

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